This year, we redesigned and relaunched RedHammer’s website, introduced a blog, a series of infographics and case studies. As part of the evolution of the company's young brand, we also art directed comprehensive photo shoots. The job site images actively tell the RedHammer story. The photo investment was leveraged across their website, social media, and print collateral.
Case studies are an excellent way for prospects to see your company in action. RedHammer’s solutions to real-world problems are easily documented using our branded template. Direct mail postcards, targeted at specific markets tout RedHammer’s strengths while building brand awareness. Custom iconography and illustration are trademarks of their dramatic graphic standards.
A signature series of infographics delivers relevant and valuable marketing pieces to potential RedHammer clients. Each graph features a familiar scenario, highlights engaging statistics, and opens the door for a RedHammer solution. Unique and versatile: Featuring dramatic illustration and powerful type and color, the infographics are posted to the blog, Facebook page, and printed as postcards. Infographics deliver a great bang for your buck.
When we first started working with Pacific Field Service, they were an extremely successful company possessing the most powerful brand assets I have ever experienced. Yet, they didn’t have a true logo, business system, or any collateral. To prepare for their first tradeshow, we hit the ground running and built a strong marketing base in a condensed time frame. First step, triage their logo and introduce a dynamic visual identity.
Creating a presence that will stand out on a crowded tradeshow floor is challenging. Instead of a standard ten foot pop up display, we introduced a team of unique superheroes! Each custom comic figure represented a desirable brand asset in the industry. Equally portable and positionable as thirty-inch retractable banners, the sups were the hit of the show, breaking the mold in a room full of financial industry tameness.
We extended the bright and powerful superhero images to a pre-tradeshow invitation to win $500, a fun incentive to visit the booth. Ads in the event publications as well as the current month’s industry publication reinforced the campaign. Superhero luggage tags were popular give-a-ways. A post event mailer thanked the audience for visiting the booth and encouraged a visit to the company website.
The PFS superheros were used for a startling direct mail campaign hitting just before Halloween. Small cardboard jewelry boxes were sent to the conference attendees. A comic book theme with custom illustrations warning of the horrors of working with their competition: “Zombie slow? Shockingly unprofessional? Frighteningly incomplete? Need a Superhero?” Burst messages: “Get relief...” and “Look inside!”
Opening the 4-inch box triggered a paper “spring”, a simple fold held by glue on the top and bottom of the box. The effect: A can-do superhero, flying like a rocket toward the recipient. Key messages and the solutions to the competition’s failings, propelled this memorable, interactive mailer. A business card resting at the bottom. Always good to remember: Marketing is about standing out, not blending in.
Now, several years later, a shift in the market means an adjustment for our client and a transition for the PFS brand. Understanding their audience’s priorities, we are helping them move forward in a new direction. Strong graphic standards provide a sturdy base for the pivot as well as familiarity for their audience. The superhero campaign has taken a backseat to infographics as we introduce a new web presence to the evolving market.
It's not rocket surgery but applying your brand shouldn't be taken lightly. Effective use of graphic standards – rules that guide color, fonts, and layout – give your messaging the strength of continuity and professionalism. Cohesive design makes it easy for your audience to recognize your brand.