The Arnold Law Firm needed a strong, ultimately professional identity mark to balance confidence with performance. The copper and black palate are both classic and contemporary.
This campaign logo targets physicians in the Permanente system while seeking contributions. Both tasks require a contemporary mark that instills trust and professionalism.
The California Fair Services Authority supports the smallest county events to the largest state expositions. The "f" breaks the banner both high and low, representative of their efforts to help.
Explore Your Backyard is a campaign to get fitness enthusiasts to open their eyes to the fun around their training venues. A butterfly formed by the acronym became a perfect metaphor.
Our discovery process was particularly helpful to the leadership team at Kelley & Swain. As a result, the logo provided a friendly and professional image rooted with a local oak leaf.
Required to use the acronym for Least Restrictive Environment, the symbol carried the weight: A multidisciplinary team and process creating a bloom of success for children.
The symbol for this construction company's identity is derived from a blueprint's indication of an open door...a metaphor for the way NORCAL does business.
Project FIt brings structured exercise instruction...and fun...to primary grade campuses. The bounding child's silhouette hints at the many playful props used in the program.
This mark mixes pride, strength, and skill with a really big red hammer. The name and mark, conceived by Greenhouse, project a bigger-than-life, can-do attitude, essential to the brand.
The Shamrock'n Half Marathon is one of Fleet Feet's premier races. We used a plaid pattern and layers of kilt-like banding to create a fun but prestigious logo for the event.
This promotional logo for the Sacramento Swim League packed the fifty year history of elite and recreational swimmers together with the never ending celebration of summer.
We delivered a powerful but spa-like identity to UMI. The new mark softens the perception of their thriving MRI service and abandons their former clinical look for the competition.
Logos, and Product Marks
Whether you need a symbol for a service or a full corporate identity redo, start the process with an audience-aligned foundation. Our discovery process – a step-by-step pre-design workshop – has been honed from years of practice. Separate yourself from the competition and get traction with those who count.