How to learn about your audience by walking a dog through Napa
Here are three straightforward marketing tips:
Be where your audience is.
Know what they do.
If you can immerse yourself in your audience's world while walking your dog through the California wine country en route to the ocean, do it.
Here's the plan: In May, Gypsy, my daughter's dog, and I will stroll down our street the same way we begin any morning walk. But, this time, we'll keep going. Past Davis, south of Lake Berryessa, until we're leapfrogging the Napa Valley, town-by-town, and reaching Limantour Beach in the Point Reyes National Seashore in about two weeks.
Our Camino will be a remarkable journey. But don't confuse it for a vacation. This adventure is the perfect jumping-in-point for a new market. So I'll select an organization representing each leg of the 130-mile trek, beginning with the Yolo Basin Foundation and ending with the Point Reyes National Seashore Association.
From this tour:
I'll take advantage of docent-led outings, hearing directly from the experts from each organization.
I'll volunteer my hands, feet, and back for tasks needed in the field.
I'll add to my understanding of conservation and build on my thirty years of marketing experience.
Finally, I'll turn that knowledge back into service.
The empty pie pan on my desk says Thanksgiving's over. It is the perfect time for a walk!
